Burt and Irv strongly believed people should have choice, so they offered 31 flavours - one for every day of the month. And they believed people should be able to try any flavour without cost - a belief that led to the iconic pink spoons. Their ideals live on at Baskin-Robbins, where we now possess a flavour library that consists of more than 1,000 ice cream recipes.
In addition to developing flavours, Baskin-Robbins has always been a leader in the ice cream industry with innovations such as hand-packed ice cream, a unique flavor ribbon technique, the use of traditional dessert ingredients such as apple pie and cheesecake, and the introduction of mousse-textured ice creams. The commitment of Baskin-Robbins to creating new products is evident with the introduction of signature ice cream cakes and the growing line of beverages, including Fruit Blasts™, and the Cappuccino Blast® frozen-blended coffee drinks, which innovated the frozen coffee category in 1994.
Irv Robbins opens Snowbird ice cream shop in Glendale, California. The store's concept will later become the first Baskin-Robbins.
Burt Baskin opens Burton's ice cream shop in Pasadena, California.
Burt and Irv's stores grow to a chain of six stores and the founders decide to sell their first licensing agreement, pioneering the franchise business in the ice cream industry.
Baskin-Robbins expands to 40 franchised stores across Southern California.
Baskin-Robbins introduces the signature miniature Pink Spoon, encouraging ice cream enthusiasts to unlimited tastes.
Burt and Irv consolidate stores under the name Baskin-Robbins 31 Ice Cream, creating the unique "31" concept of offering a different flavour for every day of the month.
Baskin-Robbins offers nearly 150 flavours in our "Flavour Library."
The first Baskin-Robbins store outside of California opens in Phoenix, Arizona.
Baskin-Robbins expands across the USA, with more than 400 stores.
Beatle Nut hits the stores when Beatle Mania strikes the United States.
0031 Secret Bonded flavour appears in store to celebrate the popular James Bond 007™ movie series.
Lunar Cheesecake launches as the first man lands on the moon.
Baskin-Robbins expands internationally.
Pink Bubble Gum pops in stores.
Oreo® Cookies 'n Cream becomes a new hit flavor.
Gorba Chocolate honors the Soviet Leader and fall of communism.
Cappuccino Blast® blasts into stores around the globe.
Love Potion #31™ starts a Valentine's Day love affair.
Kick-off Crunch gets the football World Cup underway.
Bold Breezes® (now re-named Fruit Blasts) arrives into stores across the country. Baskin-Robbins celebrates 60 years of providing innovative, high quality ice cream treats with over 1,000 flavours in the flavour library.
Signature ice cream cakes are introduced to make every moment an occasion