Through its 65 years, Baskin-Robbins has not only become an innovative and high quality ice cream treat destination, but a place for families to gather for holidays and everyday celebrations.
Burt and Irv strongly believed people should have choice, so they offered 31 flavours - one for every day of the month. And they believed people should be able to try any flavour without cost - a belief that led to the iconic pink spoons. Their ideals live on at Baskin-Robbins, where we now possess a flavour library that consists of more than 1,000 ice cream recipes.
In addition to developing flavours, Baskin-Robbins has always been a leader in the ice cream industry with innovations such as hand-packed ice cream, a unique flavor ribbon technique, the use of traditional dessert ingredients such as apple pie and cheesecake, and the introduction of mousse-textured ice creams. The commitment of Baskin-Robbins to creating new products is evident with the introduction of signature ice cream cakes and the growing line of beverages, including Fruit Blasts™, and the Cappuccino Blast® frozen-blended coffee drinks, which innovated the frozen coffee category in 1994.
Burt and Irv strongly believed people should have choice, so they offered 31 flavours - one for every day of the month. And they believed people should be able to try any flavour without cost - a belief that led to the iconic pink spoons. Their ideals live on at Baskin-Robbins, where we now possess a flavour library that consists of more than 1,000 ice cream recipes.
In addition to developing flavours, Baskin-Robbins has always been a leader in the ice cream industry with innovations such as hand-packed ice cream, a unique flavor ribbon technique, the use of traditional dessert ingredients such as apple pie and cheesecake, and the introduction of mousse-textured ice creams. The commitment of Baskin-Robbins to creating new products is evident with the introduction of signature ice cream cakes and the growing line of beverages, including Fruit Blasts™, and the Cappuccino Blast® frozen-blended coffee drinks, which innovated the frozen coffee category in 1994.
1945
Irv Robbins opens Snowbird ice cream shop in Glendale, California. The store's concept will later become the first Baskin-Robbins.
1946
Burt Baskin opens Burton's ice cream shop in Pasadena, California.
1948
Burt and Irv's stores grow to a chain of six stores and the founders decide to sell their first licensing agreement, pioneering the franchise business in the ice cream industry.
1949
Baskin-Robbins expands to 40 franchised stores across Southern California.
Baskin-Robbins introduces the signature miniature Pink Spoon, encouraging ice cream enthusiasts to unlimited tastes.
1953
Burt and Irv consolidate stores under the name Baskin-Robbins 31 Ice Cream, creating the unique "31" concept of offering a different flavour for every day of the month.
1958
Baskin-Robbins offers nearly 150 flavours in our "Flavour Library."
1959
The first Baskin-Robbins store outside of California opens in Phoenix, Arizona.
1960s
Baskin-Robbins expands across the USA, with more than 400 stores.
1964
Beatle Nut hits the stores when Beatle Mania strikes the United States.
1965
0031 Secret Bonded flavour appears in store to celebrate the popular James Bond 007™ movie series.
1969
Lunar Cheesecake launches as the first man lands on the moon.
1970s
Baskin-Robbins expands internationally.
1970
Pink Bubble Gum pops in stores.
1985
Oreo® Cookies 'n Cream becomes a new hit flavor.
1990
Gorba Chocolate honors the Soviet Leader and fall of communism.
1994
Cappuccino Blast® blasts into stores around the globe.
1995
Love Potion #31™ starts a Valentine's Day love affair.
2002
Kick-off Crunch gets the football World Cup underway.
2006
Bold Breezes® (now re-named Fruit Blasts) arrives into stores across the country. Baskin-Robbins celebrates 60 years of providing innovative, high quality ice cream treats with over 1,000 flavours in the flavour library.
2008
Signature ice cream cakes are introduced to make every moment an occasion
