Through its 65 years, Baskin-Robbins has not only become an innovative and high quality ice cream treat destination, but a place for families to gather for holidays and everyday celebrations.

Burt and Irv strongly believed people should have choice, so they offered 31 flavours - one for every day of the month. And they believed people should be able to try any flavour without cost - a belief that led to the iconic pink spoons. Their ideals live on at Baskin-Robbins, where we now possess a flavour library that consists of more than 1,000 ice cream recipes.

In addition to developing flavours, Baskin-Robbins has always been a leader in the ice cream industry with innovations such as hand-packed ice cream, a unique flavor ribbon technique, the use of traditional dessert ingredients such as apple pie and cheesecake, and the introduction of mousse-textured ice creams. The commitment of Baskin-Robbins to creating new products is evident with the introduction of signature ice cream cakes and the growing line of beverages, including Fruit Blasts™, and the Cappuccino Blast® frozen-blended coffee drinks, which innovated the frozen coffee category in 1994.


Irv Robbins opens Snowbird ice cream shop in Glendale, California. The store's concept will later become the first Baskin-Robbins.

Burt Baskin opens Burton's ice cream shop in Pasadena, California.

Burt and Irv's stores grow to a chain of six stores and the founders decide to sell their first licensing agreement, pioneering the franchise business in the ice cream industry.

Baskin-Robbins expands to 40 franchised stores across Southern California.
1950 - 1959
Baskin-Robbins introduces the signature miniature Pink Spoon, encouraging ice cream enthusiasts to unlimited tastes.

Burt and Irv consolidate stores under the name Baskin-Robbins 31 Ice Cream, creating the unique "31" concept of offering a different flavour for every day of the month.

Baskin-Robbins offers nearly 150 flavours in our "Flavour Library."

The first Baskin-Robbins store outside of California opens in Phoenix, Arizona.

Baskin-Robbins expands across the USA, with more than 400 stores.

Beatle Nut hits the stores when Beatle Mania strikes the United States.

0031 Secret Bonded flavour appears in store to celebrate the popular James Bond 007™ movie series.

Lunar Cheesecake launches as the first man lands on the moon.

Baskin-Robbins expands internationally.

Pink Bubble Gum pops in stores.

Oreo® Cookies 'n Cream becomes a new hit flavor.

Gorba Chocolate honors the Soviet Leader and fall of communism.

Cappuccino Blast® blasts into stores around the globe.
1995 - 2008

Love Potion #31™ starts a Valentine's Day love affair.

Kick-off Crunch gets the football World Cup underway.

Bold Breezes® (now re-named Fruit Blasts) arrives into stores across the country. Baskin-Robbins celebrates 60 years of providing innovative, high quality ice cream treats with over 1,000 flavours in the flavour library.

Signature ice cream cakes are introduced to make every moment an occasion

Fun Facts

Both Burt Baskin and Irv Robbins served during World War II. Burt was a Lieutenant in the US Navy serving in the South Pacific, and Irv was a Staff Sergeant in the Army, stationed in California.

Burt Baskin and Irv Robbins were brothers-in-law (Burt married Irv's sister, Shirley, in 1942).

Burt owned a 1931 Rolls Royce Phantom II, the world's first 100 mph passenger car.

Baskin-Robbins original colors were brown (Chocolate) and pink (Cherry) and our famous polka dots represent balloons.

Our trademarked "31" stands for a different ice cream flavor for each day of the month. It was included in our logo and marketing efforts beginning in 1953.

"Here Comes the Fudge" ice cream was named after a popular segment on Rowan and Martin's Laugh-In TV Show.

Baseball Nut™ memorialized the Dodgers move from Brooklyn to Los Angeles in 1958.

"Astronut" and "Lunar Cheesecake" were named for the NASA space missions in the late 1960s but were only introduced after the astronauts returned home safely.

One of Baskin-Robbins' most popular flavors was actually created by a comedian. Steverino Ice Cream was invented by Steve Allen as a gag for the Steve Allen Show but proved to be VERY popular in stores. In the first month it was offered, Steverino Ice Cream sold over 1,000,000 scoops, a new volume record for the industry. Steverino Ice Cream was loaded with fresh fruits and nuts...and Fern Candy.

Gold Medal Ribbon® was introduced for the 1980 Olympics.

Baskin-Robbins has created over 1,000 flavors since 1945.

Currently, there are more than 6,000 Baskin-Robbins locations around the world, with 2,700 in the United States.

Baskin-Robbins currently holds the Guinness World Record for the "World's Largest Ice Cream Scoop Pyramid," which was achieved on May 18, 2000 using 3,100 scoops of ice cream.

Baskin-Robbins' Franchisee, Mitch Cohen of New York, currently holds the Guinness World Record for scooping the most amount of ice cream cones in less than one minute (18 cones)!