,Baskin-Robbins, America’s favorite neighbourhood ice cream shop, today announced the setting of a new Guinness World Record™ for the Largest Cheerleading Dance* to the tune of the “Ice Cream and Cake” song by the Buckwheat Boyz. To celebrate the launch of its new Ice Cream and Cake Dance Video Contest, Baskin-Robbins organized the Largest Cheerleading Dance, with Mario Lopez of Extra TV and Universal Cheerleaders Association (UCA). The online contest asks Americans to channel their love of Baskin-Robbins and ice cream cake into creative dance videos for a chance to win a $10,000 grand prize.

Dunkin' Brands celebrates the opening of its 15,000th store
On June 15th, to commemorate the opening of the 15,000th store, a Dunkin' Donuts and Baskin-Robbins Express located in Raleigh, USA Dunkin' Brands CEO Nigel Travis joined other executives to serve customers donuts, coffee and soft-serve ice cream for the special price of 15 cents. A total of 15 Dunkin' Donuts and Baskin-Robbins stores opened on June 15 in eight countries including China, Russia and Saudi Arabia and celebrated this milestone with special offers beginning at 1500 hours local time.

Welcome Nigel Travis, Dunkin' Brands new CEO! Most recently Nigel was the President and CEO of Papa John's, a pizza chain with annual system-wide sales of $2.1 billion and more than 3300 restaurants throughout the US and 29 international markets. Prior to Papa John's, Nigel was with Blockbuster in increasing roles of responsibility, including serving as company president and chief operating officer. Nigel is a native of the UK and a US citizen.

B-R enters Denmark, Baskin Robbins, in an exclusive supply agreement with 7-Eleven, launched its prepacks in Denmark, in more than 130 locations across the country in August 2008. The launch was extremely successful! We expect to replicate this model across Europe.
B-R enters Denmark
Chief Brand Officer - Baskin-Robbins Worldwide Srinivas Kumar with Jesper Ostergaard Mananging Director 7-Eleven

Signature Cakes introduced, Baskin Robbins launched its new delicious Signature Ice Cream Cakes in Europe and the Middle East. With a variety of 7 different cakes, 2 sizes, these are the perfect cakes for every occasion.